Night & Day
Cleaning Co.
High-Quality Cleaning Services with Personal Touch
Case Study
Claudia & Holly
The Dynamic Duo behind Night & Day Cleaning Co.
The passionate entrepreneurs behind the brand, offer more than just a cleaning service; they bring tailored, down-to-earth, and flexible solutions to both domestic and commercial spaces.
But how could they communicate this effectively to attract their dream clients?
Our mission was to help them translate their exceptional qualities into captivating visuals that not only tell their story but also resonate with their target market.
The Work Needed in their Visual Branding
Night & Day Cleaning Co. wanted to attract high-end homeowners and distinguish themselves from typical cleaning services.
However, their existing visuals didn’t convey the unique blend of professionalism and approachability they offer.
They needed imagery that reflected their commitment to quality and their slightly edgy, yet friendly vibe.
The challenge was to create a visual identity that communicated these aspects authentically while appealing to both domestic and commercial clients.
Crafting a Visual Strategy to Reflect their Unique Brand
We started by understanding what makes Night & Day Cleaning Co. special—their toxic-free products, client relationships, and desire to stand out in the market.
From this, we crafted a visual strategy that highlighted their distinct approach.
We knew their visuals needed more than just a refresh; they needed to tell the story of who they are and what they offer.
The photoshoot was designed to capture their brand’s essence. We used monochrome settings and an all-black wardrobe to create a cool, professional look that also conveyed their approachable nature.
The images showcased their meticulous attention to detail and the dynamic relationship between Claudia and Holly, tying everything back to their brand’s unique identity. These visuals weren’t just photos; they were a true reflection of Night & Day Cleaning Co.’s commitment to quality and client connection.
How New Visuals Elevated Their Brand
The new imagery transformed Night & Day Cleaning Co.’s brand. Previously, their visuals were generic and didn’t do justice to the high level of service they provided. The new images were cohesive and impactful, clearly communicating their professionalism and approachability. These visuals now serve as powerful tools to attract the high-end clients they’ve been targeting.
With these new branding images, Night & Day Cleaning Co. can effectively showcase their unique value.
The new images can now be used across social media, advertisements, and marketing materials, helping them establish a strong, consistent brand presence.
These images are designed to stop potential clients in their tracks and make Night & Day Cleaning Co. stand out as a dedicated, high-quality cleaning service.
What Are the Improvements?
Night & Day Cleaning Co. exemplifies how a business can succeed by connecting personally with clients.
Claudia and Holly’s commitment to building relationships and providing tailored services sets them apart, and this is what we captured in their visuals.
By enhancing their brand identity, we helped them communicate their values and attract their ideal clients.
This project shows that with the right visuals, a brand can truly connect with its audience and drive business success.
How Can Branding Transforms Your Bizz
The case of Night & Day Cleaning Co. demonstrates the power of strategic visual branding.
By focusing on their unique qualities and translating those into compelling imagery, we created a visual identity that resonates with their target audience. This approach can transform any business looking to enhance its brand presence.
Authentic, well-crafted visuals aren’t just about looking good—they’re about telling your brand’s story and building meaningful connections with your clients.
Testimonials from Clients
Claudia & Holly
“My partner and I had a small local business shoot with Kendell and literally just finished the shoot an hour ago. We haven’t even had the photos back yet and I can 100% recommend.
My partner was super nervous about it beforehand but said “I felt immediately comfortable and at ease”.
We both actually had fun and enjoyed the process, and Kendell was genuinely invested in getting a great outcome for us and our business!
Especially if you’re someone who feels less comfortable about the idea of being in-front of a camera, Kendell is the one.
Hope to get the chance to work with her again!”
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